Bookkeeping for contractors and service businesses in MetroWest and Greater Boston.

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What's the difference between profit and cash flow?

The most common version of this question sounds like: “My accountant says I made $40,000 last quarter, but my bank account has $2,000 in it. Where did the money go?”

Profit and cash flow measure different things. Profit is revenue minus expenses according to accounting rules. Cash flow is money actually moving in and out of your bank account. They almost never match, and understanding why helps you run your business better.

Here’s a real example. A contractor finishes a $30,000 bathroom remodel in March. They invoice the customer and the profit shows up on the March income statement. But the customer pays on April 15. Meanwhile, the contractor already paid $12,000 for materials and $8,000 to a tile subcontractor in March. On paper it’s a profitable job. In the bank account it’s negative cash flow for March because money went out before it came in.

The timing gap between earning revenue and collecting it is the biggest reason profit and cash flow diverge. When you send an invoice, accounting rules say you earned that revenue. But you can’t pay your electrician with an invoice that’s sitting in accounts receivable.

Expenses work the same way in reverse. You might book an expense when you receive materials, but the vendor gives you 30-day terms. The expense hits your profit calculation before the cash leaves your account. Or you pay for insurance annually in January, but the expense spreads across all twelve months in your books.

Debt payments create another gap. Loan principal repayment doesn’t show up on your income statement at all because it’s not an expense. But it’s definitely cash leaving your account. A business can show healthy profit while struggling with cash flow because half the profit goes to debt service.

Equipment purchases do something similar. Buy a $20,000 truck and your cash drops by $20,000 immediately. But the expense hits your books gradually through depreciation over several years. The cash is gone, but profit barely notices.

Accounts receivable aging matters here too. If your receivables are growing faster than your revenue, you’re doing more work but collecting money slower. Profit looks fine. Cash flow doesn’t.

Both numbers matter, but for different decisions. Profit tells you whether your business model works. Are you charging enough? Are your costs reasonable? Cash flow tells you whether you can make payroll and pay vendors next week. A profitable business can still fail if it runs out of cash. That’s why cash flow planning is just as important as tracking profitability.

Good business bookkeeping gives you clear visibility into both numbers. Watch them together, and if you’re a small business owner who sometimes wonders why the bank account doesn’t match the income statement, you’re not alone. It’s not that something is wrong. It’s that they measure different things, and you need both to make smart decisions.

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More Questions

How do I handle tip reporting in my restaurant's books?

Tips that pass through your restaurant are employee wages, not revenue. Credit card tips show as a liability until paid out. Cash tips get reported by employees and flow through payroll for tax withholding.

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How much does a bookkeeper cost for a small business?

Small business bookkeeping typically costs $200 to $600 per month for basic services. Actual pricing depends on transaction volume, how many accounts need reconciling, and whether your industry requires specialized accounting like job costing.

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What causes seasonal cash flow problems?

The fundamental cause is the mismatch between when revenue arrives and when expenses are due. Revenue fluctuates with busy and slow seasons, but rent, payroll, insurance, and loan payments stay constant regardless of how much work you're doing.

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What fractional CFO services are in the Boston area?

The Boston area has fractional CFO providers ranging from large accounting firms to boutique practices and independent consultants. What varies most is industry expertise, service scope, and pricing. Finding the right fit depends on your business size and the specific financial guidance you need.

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Where can I find a bookkeeper in MetroWest Massachusetts?

Start with referrals from other business owners, your CPA, or the QuickBooks ProAdvisor directory. Local knowledge matters because a MetroWest bookkeeper understands regional seasonality, vendor norms, and industry patterns.

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What's WIP reporting and do I need it?

WIP (Work in Progress) reporting shows whether your open jobs are making or losing money before they're finished. If you run multi-month projects with progress billing, you probably need it.

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